I don’t think I’ll ever forget sitting in my first studio course, preparing to design the infamous cardboard chair project and being asked whether or not I had a Pinterest account. I kind of snort-laughed, trying to be all cool, and I laughed it off as a cutesy website for sorority girls and stay-at-home moms. (Believe it or not, I am sometimes kind of a jerk.)
After all, my only exposure to Pinterest had been working at Paper & Clay, watching an entire gaggle of sorority girls come in and copy the design of the exact same mug that they found on the app. At that point, I didn’t super understand what aesthetics were. I definitely didn’t know how to analyze and design my own, and I wasn’t sure how to start.
If I hadn’t been so very dismissive at the beginning, I would have realized what a powerful tool Pinterest is in the world of design, and I would have figured this whole aesthetics thing out a LOT sooner.