Last weekend, I found myself in NYC for the very first time, experiencing massive sensory overload at the 2017 New York Toy Fair. I was there for three reasons:
- to learn more about happenings and current trends in the toy industry
- to make new friends/contacts with people from the industry
- to (hopefully) impress people enough to earn an internship
I was fairly successful at the first two objectives, and I don’t want to jinx the third one – so I’ll just say that it seems likely that I’ll be doing something cool for the summer. When I got back home and discussed my successful trip with my friends and colleagues, people asked me how I acquired so many business cards.
When I gave them a brief answer (which was being somewhat knowledgeable and really nice), I was met with blank stares. I realized that there are very few resources/guides for networking at trade shows, and so I’d like to take the opportunity today to share some of my tips (and my pictures) from my experiences at Toy Fair.